VC Pitch Day event campaign

Logo with an upward arrow in a red square and text that reads 'VC Pitch Day 2025'.

Background

VC Pitch Day was an annual event held at BDO locations across Canada that brought together startup companies and investors. 2025 was the 10th anniversary of the event, so along with the regular concept development, I worked on some versions of the logo that celebrated the 10 years.

Client: BDO Canada LLP

Year: 2025

Services: Branding, Campaign concept, social/paid campaign, video animation, event graphics, web design, email design

My role: Lead campaign designer

Note: I've featured pieces from the 2024 and 2025 versions of the event below. While I established the 2025 campaign concept, I instead oversaw the development of the 2025 campaign as a manager with my direct

Challenge

The solution needed to work in both French and English and on a variety of outputs, including smaller paid and social media executions.

Considerations

I refined 2 concepts that did a good of highlighting the 10th anniversary while keeping the overall branding quite similar.

I also worked with the content team to come up with ideas of how the 10th anniversary could also be written into the content. Finally, I developed a new background pattern using the arrow and the "10" that could be inserted into a variety of outputs.

  • Event promotional graphic for VC Pitch Day 10th Anniversary, featuring text, icons, and French translations.
  • Event poster for VC Pitch Day 2025 with the number 10 and an upward arrow in a red circle at the top and below it text in English and French, with three smaller versions of the same logo and text.
  • Image of three vertical columns with different background colors: white on the left, black in the middle, and blue on the right. The columns contain repeating patterns of the number '10' and an arrow icon inside a square.

2024 Campaign concept

In 2024, the overall branding was not going to change. We had already built strong awareness for the event and didn't want to change too much to confuse the audience. I still laid out the overall campaign plan in advance, including an extensive image bank to ensure we were on the same page and could quickly iterate pieces as the time went on. 

Social and paid campaign

Below are some social posts and paid media created for the event promotion in 2024. Since the BDO branding at the time heavily featured angles, I found ways to incorporate both the standard branding as well as the distinct features of the VC pitch day branding.

Email design

Because we really wanted this email campaign to shine, we took a more designed approach. I incorporated elements I had created for the webpage, such as the new "10" pattern and made the emails more visual.

We also worked on more creative content, such as a Q&A with a previous presenter, tips about what to expect on the day, and any other background information that would not only help to promote the event, but to help the audience prepare and understand what the event day would look like. 

Concept development

  • Presentation slide displaying logos and slogans for BDO with themes of connecting, growing, and pitching ideas visually represented by a red arrow icon.
  • Design concept image showing replacement of a white logo icon with a black background version for VC Pitch Day 2024.
  • Advertisement for VC Pitch Day 2024 event with images of people speaking and presenting, including a woman in a striped sweater, a man smiling in a blue jacket, and a group of diverse individuals in a modern office space.
  • Slides from a presentation for VC Pitch Day 2024, featuring a woman speaking to a group of people in a modern office, with a title that reads 'Application – Collateral' and phrases like 'Good luck' and 'Bonne chance'.
  • A collage of images showing diverse groups of people engaging in professional and social activities in various settings, including an office and a networking event.

Social and email collateral

  • A man in a blue shirt giving a presentation to a group of people in a conference room, with a screen displaying charts and graphs in the background. The room has black and wooden vertical panels.
  • Quote by Jack Sadler, co-founder of Part3, from 2023 VC Pitch Day, emphasizing the value of participating in an event for business growth, with his photo, and BDO logo in the corner.
  • A man in a brown blazer holding a tablet, smiling during a presentation at VC Pitch Day 2024 event, with text overlay 'Time's almost up!' and BDO logo.
  • Email from BDO Canada announcing last call for applications for VC Pitch Day 2025, featuring a woman presenting to an audience with a screen behind her. The email includes a red 'Apply now' button and details about application deadlines and contact information.